PLUS
RX WEARERS TO BENEFIT FROM OPTIMA’S BIREFRINGENCE-FREE
POLYCARBONATE LENS TECHNOLOGY
RESOLUTION®, With Already the Broadest Range of Any Polycarbonate,
Extends its Offerings with an Aspheric Semi-finished for Plus
Powers
Stratford,
Conn. (October 15, 2003) – Optima continues to gain
market share with the undeniable advantages of its birefringence-free
polycarbonate lenses, RESOLUTION®. Seeing is believing as lens
wearers who have made the switch experience distortion-free optics
with unparalleled accuracy and clarity. Drilling is believing, as
labs are discovering that RESOLUTION’s material integrity makes
the lenses superb for drilling and stylish three-piece drill mounts.
Lens cracking is eliminated and the edges can be polished for outstanding
results. This uptrend in market share is sure to continue with Optima’s
introduction of semi-finished plus lenses that deliver the same optical,
cost and processing advantages as its flagship RESOLUTION minus lenses. “Now
patients wearing plus prescriptions can have the same benefits of
RESOLUTION, our birefringence-free polycarbonate lenses,” says
Nicholas Niejelow, president and CEO of Optima Inc. “The
optics are outstanding and by adding an aspheric design to the
plus powers,
the cosmetic advantages are dramatic.”
Optima holds
exclusive patents to its unique manufacturing process, which uses
ECM-9™ (Extrusion Compression Manufacturing) to
produce its birefringence-free polycarbonate lenses, the only such
lenses on the market. This same process has been adapted to produce
its new semi-finished plus lens line. By eliminating birefringence
in the lens material, power accuracy is assured and the wearer experiences
high resolution throughout the entire lens area. Optima has further
enhanced the optics in its new semi-finished lens line by adding
an aspheric curve to the front of the lens. It is a proven lens design
that makes the wearer’s vision much more true to scale and
eliminates distortion around the edges. The aspheric design also
results in a flatter lens. The flatter lens makes the wearer’s
eyes more normal in size and eliminates the “bug eye” look,
a problem which has plagued plus wearers. The result is a more
flattering look and a lighter lens. By flattening the lens
it also reduces lens
mass, which makes the lens more comfortable for the wearer.
RESOLUTION semi-finished
lenses will be available in four base curves; +5.50, +6.50, +7.50
and +9.00, to accommodate powers
from plano to
+8.00. The lenses come with Tantium™, a scratch resistant non-tintable
coating. Optima’s Tantium has received a Bayer rating
of 5.43, one of the highest in the industry. Patients can
be assured
that
durability will be extraordinary with this lens, and Optima
is offering a full two-year guarantee to back up it up.
“
With RESOLUTION, semi-finished plus lens wearers get a great lens
value,” says Niejelow. “Patients get the optics of a
1.60 at one third the price and they get superior impact protection.
It’s a winning combination and the reason why RESOLUTION
is quickly gaining market share. Labs know it is a great
value.”
For more information
about RESOLUTION, the trade and consumers are encouraged to visit
the product web site
at www.ResolutionLenses.com.
Trade inquiries can be directed to Optima at 800 621-1216
or to Optima’s
sales reps nationwide.
